Forbes Magazine:
”The success rate of strategy execution is incredibly low… To do better, we need to understand why this is the case – why, after hundreds of academic studies and thousands of failed strategy projects, we still don’t do better than this.” - Jeroen Kraaijenbrink
Introducing the ‘At the Helm’ strategy model: a highly effective toolkit designed to transform any strategy into a successful journey towards achieving your vision.
With over 30 years of executive management experience spanning industries and continents, Alec Couckuyt has distilled his insights into a comprehensive strategy guide. In this book, Alec unveils a 7-step strategy model, underpinned by real-life business stories that bring the model to life.
Discover how to optimize your team’s performance, maintain unwavering focus on your vision, adapt to evolving circumstances, and ultimately, realize your goals.
To delve deeper into this transformative strategy model, download the introduction to the book.
Printed copies are available on this website (Canada and the USA only), while e-book and printed copies are also available on Amazon.
Unlock the Secrets to Strategic Success with "At the Helm": A Proven 7-Step Strategy Model
In today's dynamic business landscape, crafting a robust strategy is paramount to success. Yet, despite the ample resources invested in strategy development, many initiatives fall short of their intended mark. According to Harvard Business Review 60 - 90% of Strategic Plans fail. Why does this happen, and how can we ensure our strategies not only thrive but drive unparalleled success?
Enter "At the Helm" – a transformative strategy model designed to revolutionize your approach to business management. Authored by seasoned executive Alec Couckuyt, this comprehensive guide unveils a proven toolkit guaranteed to elevate your strategic prowess and propel your organization to new heights.
Drawing from a wealth of real-world experiences, Couckuyt intertwines captivating business narratives with practical insights, grounding the 'At the Helm' model firmly in reality. Unlike conventional strategies, this innovative approach leverages your existing framework to forge a dynamic, results-driven management tool tailored to your unique needs.
"At the Helm" isn't just another theoretical treatise – it's a roadmap for tangible success. Whether you're navigating stagnant revenues, orchestrating a turnaround, or charting a course for exponential growth, this book equips you with the strategic acumen needed to actualize your vision.
Within these pages, you'll embark on a transformative 7-step journey, learning how to:
Prepare, create, and execute your strategy with precision across three essential phases.
Ensure your strategy meets the dual criteria of holistic vision and dynamic adaptability.
Harness the power of the 'Five Critical Business Competencies' framework to craft a comprehensive strategy.
Develop and refine tactical plans with meticulous attention to detail.
Implement disciplined execution strategies to drive tangible results.
Foster a collaborative team culture conducive to innovation and success.
Translate your vision into tangible, real-world outcomes.
Featuring practical tools, actionable strategies, and invaluable insights, "At the Helm" empowers you to exponentially increase your odds of success and transform your strategy into the ultimate management asset.
Don't just navigate the seas of business – command them, with "At the Helm.
Transform Your Strategy - Create a Collaborative Culture and Turn Vision into Reality
"Alec’s combination of personal memoirs with deep and exceptional lessons learned, laid out in a very structured and systematic manner, make ‘At the Helm’ a book that you will want to keep close at hand for repeat consultation, when you’re invited to assume a leadership role in an organization… He turned his experience into a really practical handbook for anyone confronted with the most difficult task of devising and implementing a winning strategy in times of change and disruption."
Thomas Tindemans – Chairman – Hill+Knowlton Strategies – Brussels, Belgium
“At the Helm is not an academic theory on the formulation of business strategy, but a vivid retelling of how Alec transformed multiple companies into market leaders. The Five Critical Business Competencies is a powerful and practical model for leaders of any size company to assess the current state of the business and then build the tactical plan for achieving market leadership. A highly readable book because of the stories that illustrate the principles while providing tactical guidance on how to use the tools to form and execute a business strategy
Scott Presse – Consulting Principal – DSG – Little Rock, Arkansas, USA
“At the Helm is a valuable contribution to every business leader’s toolkit! … truly an excellent, practical step-by-step guide for making any organization’s strategy successful.”
Larry B. Smith – President – Kathbern Management – Toronto, Canada
Reviews
‘‘At the Helm provides a succinct 7-step strategy model to develop a solid business plan. The model helps a business leader to drill down to the fundamentals, understand the current state of affairs, and define what needs to be done to bring the enterprise to the next level. This is Enterprise Success 101, and the guide you need to develop the crucial strategies for success.”
Brian Ostrander - Mayor of Brighton - Ontario, Canada
With nearly three decades of European and North American business experience, Couckuyt, an economist and accomplished senior executive, shares his proven 7-step strategy guide as a tool to substantially increase the odds of success. He built the 'At the Helm’ strategy model tapping into real-life business experiences, managing organizations ranging in size from $4 million to over $200 million in yearly revenue. In the book, he shares how together with his teams, he dealt with organizations facing turnaround challenges, stalled profits, stagnant revenues, in need of restructuring, or simply looking to spark their next growth cycle. Alec has extensive experience working with small and large companies alike, including such blue-chip organizations as Agfa, Transcontinental, Symcor, Océ, Canon and Fujifilm. He currently assists other business leaders with their strategy deployments.
Alec has a passion for cycling and enjoys the long nature walks on the Bruce Trail, nearby his home. He lives with his family in Halton Hills, Ontario, Canada.
About the Author
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